Mountain View Village and its large water fountain now has a new ripple to its effect. 

Aquarius Interactive™,  a new patented artificial intelligence technology created by design-build construction company Outside the Lines, was recently installed and will respond to visitor’s movements by shooting water jets up into the air or changing light colors, or both.

Outside the Lines CEO J. Wickham Zimmerman said the amenity, designed to attract guests and increase lengths of stay at the property, is the first AI technology offering consumers control of the water, light and effects based on motion alone. 

“Imagine you’re at your favorite shopping center, and a guest stands and lifts their arm. Suddenly a jet of water streams 50 feet into the air. Like a maestro, the guest raises both arms and, with no wires, wands, or other devices, controls a visual symphony of water, lights, and extraordinary effects. This is the power of Aquarius Interactive™,” Zimmerman said in a press release. “Depending on how the fountain is programmed, which can change through the use of AI based on crowd engagement, it can interact with guests in a number of ways, such as mimicking movements, chase-and-follow, or almost anything you can imagine.” 

The fountain at Mountain View Village is the second water feature in the nation enhanced with Aquarius technology. The first was in Grand Prairie, Texas. 

Powered by AI, the technology uses machine learning principles to improve its performance, aiming to increase immersive experiences for audiences. The system detects users’ location and motion and responds with displays of water, lights, and effects all without having to touch the fountain. 

According to Zimmerman, the interactive technology is the first of its kind. 

“As the retail and hospitality landscape evolves, demand for ‘retailtainment,’ experiential destinations and immersive technology is pushing new boundaries,” he said. “With Aquarius Interactive™, we’ve created something that feels like magic and has never been seen before. It’s a breakthrough technology, and we’re proud to bring it to market.” λ